leadership team


Duane Doyle Sr., owner and Chief Executive Officer of the Peterson family of companies (Peterson Cat, Peterson Power Systems, Cresco—The Cat Rental Store, Peterson—The Cat Rental Store, SITECH, Peterson Trucks, and Peterson University) is a third-generation member of the Peterson team.

During his high school and college years, Duane Sr. began working at Peterson during summers and holidays, before he eventually purchased the company from his father in 1995. Under Duane Sr.’s leadership, Peterson Cat has expanded its territory from northern California into Oregon and Washington and has risen to the pinnacle of Caterpillar’s dealer network in excellence, recognition, and influence.

Duane Sr. graduated from UC Berkeley with a bachelor's degree in business administration and accounting.



Jeff Goggin, Peterson’s Chief Operating Officer, is responsible for directing all of Peterson’s activities in the company’s three-state, 100,000+ square mile territory. Beginning his career with Peterson in 1978, Jeff worked his way up from Apprentice Partsman up to his current title as the COO of the company.

Under Jeff’s direction, Peterson Power Systems became Caterpillar’s top dealer for the temperature control and turbine industries and was named the top electrical power generation dealer in North America. Jeff was also instrumental in supervising Peterson’s expansion into Oregon and Washington along with its establishment of Peterson Trucks in 2011.

Jeff graduated from UC San Diego with a bachelor’s degree in economics & communications.



Mark MacGuidwin is the Chief Financial Officer of Peterson and is responsible for Peterson’s financial management, including accounting, credit, financial planning and analysis, IT, and risk management.

Before coming to work at Peterson, Mark was the Vice President of Finance and CFO of Michigan Cat before its eventual sale to MacAllister Machinery in 2011. Mark started work at Peterson in April 2011.

Mark graduated from the University of Michigan, Ann Arbor, with a bachelor's degree in business administration and graduated from Weatherhead School of Business at Case Western Reserve University with a master's degree in business administration. Mark has been a Certified Public Accountant since 1976, and he is also a member of the American Institute of CPAs.


President of Cresco—The Cat Rental Store

Chris Smith is President of Cresco—The Cat Rental Store and is responsible for the operation of these equipment rental agencies throughout Northern California and Oregon.

Chris began work with Peterson in 1988 in the parts department before switching to The Cat Rental store and eventually taking the reins of Cresco in 1997. At the time, Cresco only consisted of a few locations, but today, Cresco and Peterson’s The Cat Rental Stores are leading providers of rental equipment for contractors, homeowners, facility professionals, and event coordinators in both Northern California and Oregon. Chris is also actively involved in the California chapter of the American Rental Association, an organization which he once led in the role of Vice President.

Chris graduated from UC Berkeley with bachelor's degree in history.


Executive Vice President & General Manager, Earthmoving Division

Duane Doyle Jr., Executive Vice Presidend and General Manager of Peterson’s Earhmoving Division, is responsible for all aspects of Peterson's earthmoving business with particular emphasis on customer satisfaction, market share growth, employee engagement and financial performance for his division.

Duane Jr. began working at Peterson in 2000 in the parts department of Peterson Power Systems. He has held various positions throughout California and Oregon including mechanic, product support sales representative, and general manager. He was promoted to his current position in October of 2015.

Duane Jr. graduated from University of Oregon with a business degree.


Executive Vice President & General Manager, Peterson Power Systems

John Krummen, Executive Vice President and General Manager of Peterson Power Systems, is responsible for all operations within Peterson Power Systems, including sales, rental, service, and project management.

John originally joined the company in 1989 as a journeyman mechanic and subsequently worked his way up through the Peterson hierarchy to his current position today. John has been a key part of Peterson union negotiations for the past ten years, and has made an impact on Caterpillar and Peterson brand offerings as well, including work with Caterpillar on the introduction of their backhoe loader lineup in 1989 and their skid steer loader selection in 1998 as well as the creation of Peterson Trucks in 2011.

John graduated with an associate's degree in diesel technology and a bachelor's degree in business management from University of Phoenix.


Executive Vice President, Peterson Trucks, Marketing

As the Executive Vice President of Peterson Trucks, Tom Bagwell is responsible for the operations of Peterson’s International Trucks Dealerships, Peterson Idealease, and the market development and branding efforts of all Peterson operating companies including spearheading Peterson University.

Tom began his career at Peterson in 2002 as the Marketing Manager of Peterson Power. In 2011, he was promoted to Director of Marketing for all of Peterson, and soon after, Caterpillar recognized his team as the Marketing Department of the Year. Tom holds memberships in a number of organizations and industry associations and has served on multiple development groups for Caterpillar and the Cat Dealer network.

Tom graduated from UC Berkeley with a bachelor's degree in economics and history and from the University of Chicago with an MBA in marketing and finance. From Northwestern University’s Kellogg School of Management, he holds the title of Executive Scholar in Sales and Marketing and at UC Berkeley’s Haas School of Business is a certified Executive Coach.


Vice President, Finance and Corporate Services

Erin Sorgel, Vice President of Finance and Corporate Services, is the overseer of the company's purchasing, credit, accounts receivable, Quest for Success (QFS), and Earthmoving Operations.

Erin began her career at Peterson as a marketing intern in June of 1998. After working her way through the ranks, she was promoted to her current position in 2011.

Erin graduated from the University of Colorado with a bachelor's degree in accounting and finance. In addition to her certification as a Six Sigma Master Black Belt, she is also a Certified Public Accountant.


Vice President, Information Technology

Bill Nicholson, the Vice President of Peterson’s IT department, is responsible for managing all of the providers of information services and technology for the Peterson’s family of companies. Bill took his first position with Peterson in 2006 as the IS Services Manager. In 2008, he was promoted to Director of Information Services and promoted to Vice President of Information Technology in 2014.

Bill graduated from UC San Francisco with a bachelor's degree in information services, and has a wealth of experience in the technology field from his work with both private and public companies.


General Manager, Rental and Used Operations

Rich Bolen, General Manager of Rental and Used Operations, is responsible for managing our earthmoving used sales departments and rental operations in Oregon and Washington.

Rich joined Peterson in 2004 and served as the general manager for rental operations in Oregon and Washington. He has also has fourteen years of experience with another equipment rental company, including the position of area manager and regional sales manager.

Rich graduated with honors from Oregon State University with a bachelor's degree in business administration, management and operations.


Director, Parts Operations

Mark Ehni, Director of Parts Operations, is responsible for setting policies and procedures governing all aspects of Peterson’s parts business throughout the company’s California, Oregon, and Washington territories and many business groups.

Mark joined Peterson in 1982 as an Apprentice Partsman and worked his way up through the company to become General Parts Manager and now Director of Parts Operations for all of Peterson.

Mark graduated from Bradley University with a bachelor’s degree in business management and administration.


Manager, Service Operations

Stephan Zalesky, Corporate Service Operations Manager, has responsibilities over Peterson’s safety program, warranty and goodwill management, coordination of new product introductions with Caterpillar, standard jobs administration, Customer Support Agreement development, and management of company Technical Communications departments.

Stephan joined the Peterson team from Caterpillar, Inc., where he worked for over a decade in various service and customer support roles in the Americas. In his most recent role at Caterpillar he was an Implementation Manager within Caterpillars Job Site Solutions group where he was responsible for managing the production and machine availability targets at multiple customer sites. Stephans other roles within Caterpillar included postings in California and Chile where he supported dealer service operations in the power systems, earthmoving and mining industry segments. 

Stephan has a Bachelor of Science degree in Industrial Engineering and Marketing from Iowa State University.


Director, Human Resources

Vicki Taylor is Peterson’s Director of HR. She is responsible for leading Peterson’s HR team and related functions for Peterson Cat, Peterson Power Systems, Peterson Trucks, SITECH, and BuildingPoint Pacific.

Vicki joined Peterson most recently from Northwest Pipe Company, the largest manufacturer in North America of engineered steel pipe systems, where she served as Vice President of Human Resources. Prior to joining Northwest Pipe, Vicki spent over two decades in Vice President- and Director-level HR roles at employers as diverse as Vigor Industrial (ship repair, conversion, and construction), the City of Longview, and Simpson Timber Company.

Vicki obtained her Bachelor of Science degree from Western Oregon University. She completed Portland State’s certification program in Human Resources Management, and is a Society for Human Resources Management (SHRM) Senior Certified Professional. She also completed programs in labor contract administration and leading change and organizational renewal at the University of Michigan and Stanford University (respectively).



Director, Marketing

Shannon Thomas, Director of Marketing, is responsible for managing marketing activities and personnel for all Peterson companies.

Shannon joined Peterson as an intern and quickly worked her way into the role of Marketing Manager for Peterson Tractor in 1997 before being promoted to Director of Marketing for all of Peterson later on. Shannon has served on several Cat Dealer Advisory Boards and was Vice-President of the Caterpillar Dealer Marketing Association in 2007.

Shannon graduated from Cal State University, Hayward, with a bachelor's degree in marketing. She has also studied for five years at the Haas School of Business at UC Berkeley and graduated from its Executive Coaching Institute in 2012.



Julie Cunha, Accounting Manager, is responsible for managing personnel and operations in Peterson’s Accounting department, as well as documenting and auditing the company’s financial performance in various monthly and annual reports.

Julie joined Peterson in 2006 as a Senior Accountant. She was promoted to her current position in 2009. Before joining Peterson, Julie spent five years working for “Big Four” professional services firm Deloitte & Touche in their Audit group.

Julie has a bachelor’s degree in Business Administration (with a concentration in Accounting) from Sonoma State University.


Senior Risk Manager

Bob Klapperich, Enterprise Risk Manager, oversees Peterson's insurance activities, contract review, corporate income taxes, cash management, and payroll; he is also the financial representative for Quest for Success and advisor on foreign transactions.

Bob started his career as an auditor with Price Waterhouse, earned his CPA, and worked with three other companies as their Controller (a petrochemical electrical contractor, a distributor, and a high tech company). He joined Peterson in 1997.

Bob graduated from St. Mary's College with a bachelor’s degree in Business Management.


Vice President, Earthmoving Sales Operations

Kevin Culligan, Peterson’s Vice President of Earthmoving Sales Operations, is responsible for earthmoving sales administration, asset management, used equipment sales, forecasting, market opportunity development, and corporate account management.

Kevin began working in the Cat dealer network in 1979 and worked his way up through the ranks before being promoted to his current position in 2011.

Kevin graduated from the University of Oregon. His active involvement in the heavy equipment industry has included several positions on Caterpillar dealer advisory committees, a position as a director of the Oregon and Southwest Washington chapters of the National Utility Contractors Association (NUCA), and a membership in the Oregon Logging Conference board of directors.


Regional General Manager, Central Division

Bill Bean, Regional General Manager of Peterson’s Central Division, has managerial responsibility over Peterson’s North Bend, Redmond, Medford, Klamath Falls, Roseburg, Fortuna, Redding, and Chico facilities.

Bill began work with Peterson in 1983 in the parts department, and after several promotions assumed his current role in 2014.

Bill graduated from Southern Oregon State College with a bachelor's degree in business administration.


Regional General Manager, Southern Division

John Wells, Regional General Manager of Peterson’s Southern Division, is responsible for managing the sales, service, and parts departments at Peterson’s San Leandro, Santa Rosa, Willits, and San Martin stores.

John started out with Peterson in 1978 working as a truck dispatcher in San Leandro. From there, he moved into shop work, starting as a technician for San Leandro Tractor. He was promoted to shop foreman, shop manager, service manager and general service manager before moving into sales as an account business manager. Wells became general manager-product support before receiving another promotion to his current position with Peterson in 2013.


General Manager, SITECH

Johan Larsson is General Manager of SITECH Norcal and SITECH Oregon, the authorized Trimble dealers for Northern California, Oregon, and Southwest Washington.

As a result of Peterson’s purchase of Spectra 3D in 2010, Johan became a member of the Peterson team, and following Spectra 3D’s name change to SITECH, the company expanded its services to include Peterson’s Oregon and Washington territories. SITECH also began working to expand its exposure to the agricultural industry, a move which would later earn SITECH Norcal the Platinum Dealer award from Trimble in 2012.

Johan graduated from Lake Forest College in Chicago with a business degree.


Randy Grimes,
General Manager, Agricultural Division

Randy Grimes, General Manager of Peterson’s Agricultural Division, is responsible for machine sales, asset management, used equipment sales, forecasting, market opportunity development and product support for all of Peterson's Agricultural business throughout the territory including branch operations at Peterson’s Willows and Albany stores.

Randy began working at Peterson as the Agricultural Sales Manager in 2003. His sales career started in 1989 and has stretched across multiple construction and agricultural machine dealers. Randy serves on the AGCO dealer panel and is active with many local, State and National Ag associations.