corporate overview

Peterson Holding Company is the parent company to three subsidiary operating companies:

Peterson Cat is our earthmoving and construction company, and is the official Cat equipment dealer for the San Francisco Bay Area, the Northern California coast, western Oregon, and Southern Washington.

Peterson Power Systems also serves our entire territory of Northern California, western Oregon, and southern Washington, offering Cat generators and industrial engines; parts and service for all makes and models of industrial power equipment and on-highway trucks; and rental power systems including generators, air-compressors, dewatering pumps, and temperature control systems.

Peterson Trucks became the authorized International Trucks dealership in 2011 and offers new and used International Trucks for sale; International truck lease and rental services; International truck repair services; and an all makes, all models on-highway truck parts department. Peterson Trucks serves the San Francisco Bay Area, with locations in San Leandro, Santa Rosa, San Martin, and Fortuna.

Peterson Holding is also home to SITECH NorCal, which offers Trimble technology including laser levels, GPS devices, and software; Cresco, which provides our California territory with rental equipment (from hand tools to excavators and everything in between); and the Peterson Cat Rental Store, which provides our Oregon and Washington territory with a similar range of rental equipment.

With 20 locations and over 1000 employees, Peterson’s reputation is built upon solving our customers' problems and providing world-class service. Peterson’s heritage of innovation and relentless pursuit of continuous improvement is focused on improving our customer’s business and being an asset to the communities that we serve.

Peterson’s efforts to support the stewardship of the environment through our Green Business Initiatives as well as our ongoing support of community events through Peterson in the Community, demonstrates our belief that we give back to the communities we are a part of.

PETERSON has been in the heavy equipment industry since 1936. Watch the video below to learn a bit about our rich history and what we offer customers today.