PORTLAND, OR - August 1, 2010 – Peterson CAT, the authorized Caterpillar dealer in western and central Oregon and southern Washington, is pleased to introduce its updated management structure, which will complement the company's recent purchase of Halton Co., former Caterpillar dealer for northern Oregon and southern Washington, which occurred on July 2.

Jeff Goggin, President of Peterson CAT, announced the changes on August 1st, and stated that they were implemented to better serve the company's customers across its newly-expanded geographic territory. "One of our major goals is to maintain continuity for our customers in the territory formerly served by Halton Co.," Goggin said. "We've chosen a management structure that we believe best reflects our customers' needs. Included on the team are several former Halton employees who have already helped us understand the concerns and unique requirements of the customers in our new territory."

Goggin announced the following changes to the company's management structure, effective August 1st:

Kevin Culligan, former Business Development Analyst for Peterson CAT in southern Oregon, has accepted the position of General Manager of Earthmoving Sales. Culligan will be responsible for organizing and managing the company's sales efforts throughout its entire 65,000+ square mile territory. Culligan joined Peterson after spending over thirty years at Halton Co., including several years as their General Sales Manager, and has served as a member of the board of directors of the Asphalt Paving Association of Oregon. Culligan attended the University of Oregon and played both football and basketball for the Ducks.

Roy Walker, General Manager of Product Support for Peterson CAT, will continue in his current capacity within the company, and will retain responsibility for the dealership's overall parts and service business throughout its entire territory. Walker has held numerous technical and managerial positions with Peterson since 1987.

Duane Doyle, Jr., former Field Service Manager for Peterson Tractor Co. (the Peterson organization serving northern California), has accepted promotion to Product Support Sales Manager, responsible for the company's product support sales representatives. Doyle, formerly a technician, Product Support Sales Representative, and Field Service Manager, is a graduate of the University of Oregon.

Rich Bolen, General Manager of Peterson CAT's Rental Division, will continue in his currently position, developing and managing the company's rental operations throughout western and central Oregon and southwest Washington. Bolen is a graduate of Oregon State University.

Randy Grimes, Ag Sales Manager, will continue in his current role, managing and developing Peterson's agricultural equipment sales throughout the company's newly-expanded territory.

Peterson CAT is in the process of relocating from its former Eugene, OR base of operations to the company's new headquarters in Portland at 4421 NE Columbia Boulevard.

Peterson has been a family-owned Caterpillar dealer for over seventy years. The Peterson family of companies-Peterson Holding, Peterson Tractor, Peterson Power Systems, Cresco, Peterson CAT, and SiTech-serve over one hundred thousand square miles of the American West with an expansive line of equipment: Caterpillar machinery, agricultural equipment, rental equipment, portable and stationary diesel-powered generators, natural gas turbines, air compressors, and advanced equipment guidance systems. With more than forty locations throughout northern California, Oregon, and southern Washington, Peterson currently employs over one thousand employees.