QUEST FOR SUCCESS

dedicated to continuous improvement

Peterson is committed to exceeding our customers' expectations; this attitude has been a part of our business culture since 1936. Our history is one of market leadership, innovation (we helped our customers build the Golden Gate Bridge) and dealer excellence. In June of 2004, Peterson launched Quest for Success, an initiative to continuously improve our business practices and processes. Our goal is to objectively and consistently evaluate, analyze, and improve our business practices so we can improve customer and employee satisfaction, market share and profitability. Our customers show a commitment to Peterson with every order they place, and we want to show our commitment to our customers by getting better at everything we do.

Several tools are used in our Quest for Success. One tool, developed by Motorola and used successfully by organizations worldwide such as General Electric, UPS, NASA and Caterpillar, is Six Sigma. This is a flexible, yet disciplined, fact-based system of continuous improvement and in statistics, it means 3.4 defects per million.

At Peterson, Quest for Success refers to our overall strategy to improve growth and productivity as well as a measurement of quality. We have great people working on great teams, generating world-class results. Our teams consist of employees from every level of the organization focused on improving processes to satisfy customers. Many improvements are "bottom-up" suggestions; solutions do not always result from a "top-down" approach.

Erin Sorgel	Jacquelyn Mentz	Mags Vazquez	Bob Klapperich

Quest For Success Mission Statement
The Peterson Quest for Success Team was formed as a catalyst for continuous improvement and aims to cultivate an environment for change, growth and profitability. Relying on facts and data helps drive sustainable solutions as the Quest for Success Team strives for a better Peterson. Projects harness the unique skills, strong work ethic and constructive attitude of Peterson employees thereby improving core processes and the quality of our customer service. Our target is to strength Peterson from the inside in order to grow and maintain success in the future.

If you have any questions or would like additional information, please feel free to contact any of the Quest for Success team at qfs@petersonholding.com.