Our server software gathers in log files, general demographic information from all users of our Web site. This includes browser types, IP addresses and referring domains. We use this information to help us understand our visitors' needs.
If you choose to receive information regarding our promotions, products and/or services, you will need to complete our information request forms. These forms require your name, company name, e-mail address, phone number as well as other information to help us determine and respond to your needs related to the products and/or services requested. We use this information to send updates about our company and our products and to contact you if requested or necessary. We also use the demographic information you provide on these forms in connection with studies and reports regarding our Web site, such as Web site usage patterns, in order to better understand the needs of visitors to our Web site. We will not, however, associate any personally identifiable information which you provide with the information in these studies and reports.
Security and Disclosure
To facilitate mailings to our customers, Peterson may provide the necessary mailing information to bonded third party contractors which will perform the mailing on our behalf.
Peterson is not responsible for the privacy practices or the content of any other Web sites to which we link.
Choice/Opt-Out and Updating Information
If you receive marketing or similar e-mail messages from us and wish to opt out of receiving such messages, then you may simply follow the opt-out procedure specified in such e-mail. In addition, if you have registered on one of our sites, you may log onto such site and, using your password, update your personal profile to opt out of receiving any future marketing or similar messages. You may, of course, use this same process to access your personal profile and update other aspects of your personal information.
Your California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (“CCPA”) (Civil Code Section 1798.100 et seq.). To learn more about your California privacy rights under the CCPA, please visit Privacy Notice for California Residents pages for Peterson Tractor Co. and Peterson Machinery Co.